SMM ( Search Media Marketing)

Social media marketing, or SMM, as the name states, is a means of marketing that uses various social networks and their free and paid tools. Such tools are posts, sponsored posts, banner ads, targeting, and personal communication with potential or existing customers.

Benefits for business

Before you jump in or decide to abstain of using social media for your company, let’s quickly round up everything you can get as a business from using social media.

Get to know who your target audience is. When you communicate with customers on social media, you get a better understanding of who your target audience is. You see who subscribes to your pages, and who doesn’t. You see who’s more engaged. You see who’s interested in your product or service, and what’s most valued in it. Being present on social media helps businesses understand what people really want regarding content too.

You reach tons of people. The more your content gets spread across social media, the better the brand recognition is. A social media user is more likely to choose a brand that they recognize, especially if they see their friends leave good reviews, or if the content seems appealing. At the end of the day, of course, it all comes to the product’s value and ability to fulfill its task, but recognition is also very important.

Engagement. On social media, engagement is any way a user can interact with the content—they can like, comment, share, and click on links and banners. Engagement rate (ER), respectively, shows how much people did interact with content in relation to all the people who saw it in their news feed.

Traffic from Social Media. While some brands and agencies are perfectly good without getting traffic from social media and measuring their success with engagement and “brand recognition”, others like startups, small businesses and ecommerces need tangible results, as known as money. While selling inside the social networks themselves is possible, as well as getting leads, getting traffic from social media to your landing pages is a huge benefit that you should pursue if you work with social media.

If you’re a small company, you should treat this as the main metric for all your marketing efforts. Well, sales, revenue, acquisition cost etc.

MIDM is a very much trusted SMM training institute in Mumbai and Delhi. We are known for providing high quality result driven on domain training on digital marketing which not only teach you the concepts of this subject but also gives you the updated knowledge as per the latest industry trends. Below are the topics which to be covered while on training with us,

Below are the topics which we cover in this training,


  • Social Media Optimization (SMO) Syllabus
  • Basics of Social Media Marketing
  • Importance of Social Media
  • Top Social Media Marketing Platforms
  • Account Set-Up & Usage tips
    • Facebook
    • Twitter
    • LinkedIn
    • Google Plus
    • You Tube
  • Posts, Paid Promotions, Banner Ads, Contests
  • FB Promotions & FB Paid Ads
  • Blogging & Blog Optimization
  • Online Reputation Management
  • Tools for ORM
  • Measuring ROI
  • Social Media Analytics