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SEM ( Search Engine Marketing)

Search engine marketing (SEM) is a form of online marketing that involves the use of search engine result pages to promote business websites. Search engine marketing increases the visibility of websites through search engine optimization (SEO) or through paid advertising with the intent of increasing traffic to the website.

SEM is a broader term than SEO. SEM refers to all marketing activities that use search engine technology for marketing purposes. These include SEO, paid listings and ads, and other search engine related services and functions that will increase reach and exposure of the website, resulting in greater traffic.

Search engine traffic consists of consumers who are interested in and searching for a particular term that is associated with the website. To leverage this tool and draw traffic to a company’s website, marketers must understand how to effectively use both paid and organic SEM and determine the potential exposure they can gain through both approaches.

MIDM is a very much trusted SEM training institute in Mumbai and Delhi. We are known for providing high quality result driven on domain training on digital marketing which not only teach you the concepts of this subject but also gives you the updated knowledge as per the latest industry trends. Below are the topics which to be covered while on training with us,

Our SEM course covers the below topics,

  1. Introduction
  2. Getting to Know AdWords
    • Online Marketing
    • Introduction
    • Elements of Online Marketing
  3. Search Marketing
    • Concept of Search Engine
    • Organic
    • Paid Google
  4. Adword
    • How Google Adword Works?
    • How Rank Calculated?
    • Account Set Up
    • AdWords Account, Ad Groups, Ads and Keywords
  5. Getting Started
    • Understanding pay-per-click advertising
    • Valuing the benefits of AdWords
    • Understanding AdWords ad types
    • Understanding where ads show up
    • Creating your account
    • Exploring the AdWords account structure
    • Organizing campaigns and ad groups
    • Learning the interface
  6. Researching Keywords
    • Valuing keyword research
    • Understanding keyword match types
    • Using negative keywords
    • Evaluating a keyword
    • Using the Keyword Planner tool
  7. Creating Your First Search Campaign
    • Creating a new campaign
    • Targeting locations and languages
    • Setting your bidding strategy and budget
    • Setting your delivery and advanced settings
    • Using ad extensions
  8. Creating Your First Ad Group
    • Writing effective text ads
    • Creating a new ad group
    • Working with additional ad groups
    • Using bid adjustments
  9. Understanding Quality Score
    • Understanding the AdWords auction
    • Understanding Quality Score
    • Identifying Quality Score issues
  10. Tracking Ad Performance
    • Defining conversions
    • Using AdWords Conversion Tracking
    • Installing Conversion Tracking code
    • Linking Google Analytics to AdWords
  11. Optimizing for Performance
    • Measuring return on investment (ROI)
    • Enabling and finding conversion metrics
    • Using the Conversion Optimizer
    • Testing your ads with split tests
    • Understanding the balance between performance and volume
  12. Using Display Ads in Remarketing Campaigns
    • Understanding remarketing in AdWords
    • Creating a remarketing list
    • Using display formats
    • Creating a remarketing campaign
  13. Leveraging Video Advertising
    • Understanding video ads
    • Using YouTube TrueView formats
    • Creating a video campaign
    • Reading video campaign reports
  14. Display Ads
  15. Shopping Ads
  16. Video Ads
  17. Conversion Optimizer
  18. My Client Centre
  19. Practicals:
    • Keyword Planner
    • Video Ad
    • Shopping Ad
    • PPC Ad Campaign
    • Re-marketing Campaign
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