India is one of the fastest growing economies of the world. The Digital Marketing Industry in our country is witnessing an alarming growth rate since the last decade. According to IMRB International study, India currently spends 12% on Digital Marketing. The Times Internet comprehensive online study of CMO's and CDO's states that digital spending shoots up to 50-55% for some brands and industries. The spending is as high as 75-80% for new age online retail firms. Additionally, 90% of Indian brands spend 15% of their annual marketing budget on social media.

This emerging and dynamic industry has a very strong wave associated with it and is providing enriching career opportunities to everyone.

Why is Digital Marketing an exciting career option?

  1. Hot Skill

As per a blog on LinkedIn, Digital Marketing is one of the most sought after skills in 2018. Anyone from working professionals and also fresh graduates, students, housewives, retired professionals and everyone else who has the required skills can enter this field and earn handsomely by putting their skills to use. Since this is a newly evolved Industry, there is still a huge gap in the demand and supply of professionals in this field.

  1. Premium Pay Scale

Rise in the pay package is fast and rapid in this industry. A fresh graduate can begin from 3 -4 laky per annum. One can move up the ladder quickly and earn around 7-10 lakhs with an experience of 5 years. Hence, a digital marketer can earn a higher salary as compared to other industries. An article on YourStory stated Digital Marketing was the second hottest job of 2017 offering an annual package of 17.09 Lakh.

  1. Availability of jobs in plenty

Companies of all sizes be it big players or small start-ups, are heavily investing in the digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs. Developing your skills in this area will give you a unique competitive advantage. There will be no dearth of jobs for such in demand professionals.

  1. Government initiatives towards Digital India

The Indian Government started Digital India around two years back and is promoting digital mode of getting services, online payments, using digital platforms for all upcoming new initiatives. BHIM App, UPI and GST are good examples of the Indian government trying to bring more people on the internet and create jobs.

  1. Flexibility of working

You can choose to work with a company looking to implement a digital marketing strategy, or work with a digital marketing agency who works for different clients. One may also become an entrepreneur or work as a freelancer by offering digital marketing services as an independent consultant. What’s more, this job can easily be done from the comfort of one’s home. All one needs is a laptop and internet connection.


Hence, it is said Digital Marketing isn’t just the old conventional career path. There are numerous benefits of venturing into this emerging industry.